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Wayfinding signs are a must-have for the well-run business. Whether you own a Southeast Michigan commercial property, rent a space in a strip mall or run a busy retail outlet, you need to have ample signage that is as functional as it is aesthetically pleasing. Resist the urge to mix and match signs. Another common mistake is the addition of handwritten signs. Not only does this hodgepodge of arrows and pointers get confusing, it also detracts from the professional appearance of your space.
There are plenty of options that are sure to suit any Michigan business.
- Suspended signs. Do you need to point customers to the help desk? Do you want building visitors to have trouble-free access to the cafeteria? Suspended signs are easy to see from anywhere in your venue. These signs are perfect when you utilize an open concept space to maximize the number of shelves and display units you can put into the location. Since wall space is at a premium, it would be a mistake to crowd the walls with wayfinding signs. Opting for suspended signs takes advantage of the ceiling space, which is usually not part of your commercial signage. Choose from horizontal typeface or vertical writing when you are mounting the sign near a doorway.
- Desk frames. When you employ an information desk or a receptionist, there is usually someone on hand to guide visitors. For the times that the desk is not staffed, rely on a curved desk frame to display the information that visitors are most likely to inquire about.
Snap frames. The snap frame is a perfect wayfinding sign when you need to call attention to a specific feature. For example, if there is an escalator operating or a particular service being provided in one area of the location, attach a frame nearby. The sign- complete with arrow – points anyone to the right area. Mount these signs from the ceiling or from the wall. If needed, you can change the graphics when you discontinue an amenity or service.- Directories. Some of the most useful choices in wayfinding are directories. Install them near staircases and lobbies with elevators. Include arrows and suite numbers for easy-to-follow directions to various offices, departments or individuals. Even if there is some flux in your spatial allotment, the individual frame inserts are easy to exchange for new ones whenever a department moves.
- Pylons. Durable pylons are excellent solutions for areas where visitors congregate. Examples include lobbies, elevator banks and near entry and exit doors. Colorful and tall, these pylons hold enough basic information to point visitors in the right direction. Choose the height and width wisely. There is little use in making the print of your customized pylon typeface so small that it is next to impossible for someone to read it unless the person is standing right in front of the display. Since you want to keep folks moving, it is always a good idea to buy something that is just a bit taller and wider than you anticipate needing.
ADA compliant signs. The Americans with Disabilities Act specifies that signs situated in publicly accessible areas of your building need to make access for disabled individuals easier. Examples of these types of signs include special colors, reflective requirements and the addition of Braille beads.
There is a lot more to wayfinding signs than meets the eye. Since there are so many options open to you, why not talk to a friendly graphic design expert at Majestic Sign & Design? We will listen to your signage requirements, make a visit to your location and then recommend just the right solution that suits your needs and fits your budget. Who knew that getting your wayfinding signs taken care of could be so easy? Contact us today and don’t forget to find us on Facebook!