The Outdoor Advertising Association of America (OAAA) has crunched the numbers and reveals the out of home advertising spending of 2012. The lion’s share has gone to billboards whereas transit ads represent a close second. Although street furniture has a strong showing, it is interesting to note that alternative advertising commands a larger share of ad spending. Vehicle wraps fall under this category.

Are Vehicle Wraps an Effective Form of Advertising?

Gauging the return on investment (ROI) is best done by measuring the number of visual impressions the marketing tool receives on a day-to-day basis. Estimates show that the average wrapped vehicle garners between 30,000 and 70,000 impressions per day. The ultimate number of impressions depends on you.

• How many fleet vehicles do you intend to wrap? The more automobiles display your marketing message via an exterior vinyl