Is there anything more confusing than a big showroom and numerous offices and departments branching off from the lobby? How about a sprawling property with multiple departments that the same dealership owns and operates? As a prior customer of a Detroit dealership, you already know that finding the service department, contacting the sales supervisor and getting your financing in order can be time-consuming. Make it easy on the customers that you hope to welcome to your showroom by having the right signage in place.

• Window graphics. If your parts department and your finance manager keep different office hours, use window graphics to post their hours of operation on the department doors or windows.
• Clipart. Windowpanes are also excellent display areas for decals and other graphics that help to identify the departments. In addition to labeling the parts department’s windows and