The International Sign Association (ISA) reveals that the routine placement of exterior business signs is one of the reasons that they are so important to the consumer. As a result, you stand out – and not in a good way – without exterior signs. For Detroit businesses, this could mean the placement of monuments, post and panel signs as well as dimensional letter building markers.

Put Yourself in the Driver’s Seat of a Customer’s Car

Is it difficult to find the entrance to your parking lot? Place a monument sign! If you do not give shoppers the courtesy of identifying the easiest access to your parking lot before they drive past your venue and have to make a u-turn, there is a good chance that they will not spend the time and make that turn. To reel in ... Read More