Archive for car wraps
With the advent of digital graphics there are many more decisions to make when it comes to having graphics or “wraps” applied to your vehicle. There are 2 types of graphics in use today, digital and vinyl. On the one hand vinyl graphics will deliver truer, deeper colors but their use is limited in delivering gradients often referred to as a “fade” where the color tone of the material “fades” or varies along a range of points throughout the graphic. On the other hand, digital graphics can deliver more muted subtle color combinations that your logo or design theme may rely on whereas vinyl graphics cannot. Fades or gradients are typically an integral part of any vehicle “wrap”. In addition, digital graphics can deliver far more complex color combinations that may be needed throughout the graphics you desire ... Read More
In this project we helped an industrial fastener company “re-image” their fleet of vehicles located in 3 locations throughout the state and also adjusted various signage through their facilities to introduce a more cohesive look . For the vehicles, the challenge was to strip off the current graphics, – some as old as 9 years and apply new material so as to not to leave behind any shadow affect from the prior graphics. The other task was to convince the company that “less was more” in introducing the new logo design to their fleet. As you can see, in the prior design the customer had much more detail than what the new graphics evolved to. To deliver a “cleaner” look we eliminated excessive information like street addresses and phone numbers on each vehicle – which all can be readily accessed ... Read More