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Menu board signs for Detroit businesses are to a service establishment what an extensive price list is to an auto parts store: a stark necessity. A well-run service business thrives on the up-sell. Part of this strategy is the customer’s buy-in to the basic price structure. If the staff routinely has to establish a price structure verbally, you lose the opportunity to market ancillary services and products effectively. In short, when you should be establishing a custom-tailored service for the consumer, you are still discussing basic costs.
With the many uses of menu board signs in Detroit business establishments, you can now get the buy-in early on and advance to the up-sell portion of the interaction.
- Reception area boards with lobby signs. List a basic selection of your most commonly requested services and hang it right over your receptionist’s desk. When you integrate a lobby sign with the menu board, you not only succeed at branding your venue but you also start the sales conversation with everyone who walks into your storefront.
Wall mounted boards. These are suitable for any space on your walls. It is usually a good idea to combine the signage with the location of the checkout counter. This draws the customer’s eye and allows the consumer to begin the shopping or service experience.- Suspended boards. If you operate multiple service counters that provide distinctly different options, divide the various services and their prices to make it easier on the consumer to choose. This is a great option for the deli that offers different types of ethnic foods, for the drycleaner who does alterations in addition to standard cleaning or for the automotive supply store that offers limited installation services as well as parts.
- Rotating pylon signs. If the number of services is limited but the add-ons are the main focal point of your business, then a spinning pylon sign can be a great attention-getter and pricing asset. For example, a nail salon or spa greatly benefits from this unconventional signage setup. It fits into the décor and establishes price points without taking up wall space that might be reserved for decorations to set the mood.
In addition to choosing the right type of menu sign, remember that you have plenty of options when it comes to displaying the information. For services and prices that are unlikely to change much, custom printed acrylic boards are best. For the business with seasonal offerings, opting for easy-to-exchange vinyl sheets may be the ideal solution.
Even the background is available for customization. Adapt it to suit the interior décor of your venue or to add graphics. You may choose to display your logo in the background for additional branding. Remember that darker backgrounds may require a bolder – and larger – typeface imprint than lighter backgrounds.
If all of this information is confusing, do not worry. The friendly graphic artists at Majestic Sign & Design look forward to the opportunity to serve you. We gladly discuss your signage setup, do some sketches of the possible menu boards and then manufacture the displays once you have chosen the unit that suits your taste and business needs the best. Contact us today for a free quote!