By Operating in Oak Park, Taylor, Ann Arbor and Sterling Heights, Leader Business Systems (LBS) is a fixture in office productivity solutions. Not only do they install and service a wide range of office equipment, but it is also well known for its much sought-after document output consultations. When there is a change in your office’s document management environment, it may be time to adjust the machines that support your document flow, which is where Leader Business’ experts come in. Contact us them today for a free quote! 
Not surprisingly, a Leader Business truck is frequently on the road. Whether it is to deliver copiers, install printers or adjust multi-functional devices, their truck fleet ensures that customers get quick and dependable service. When the company realized that it had to take advantage of a great advertising opportunity, the LBS team contacted Majestic Sign & Design. Our seasoned graphic artists performed a site evaluation and recommended vinyl vehicle lettering that would make the delivery truck a branding tool whenever it was on the road.
Working with the body lines of their new “Dodge Pro-master” service vehicle, we chose to place the company’s name and logo in the middle third of the van’s body side, opening up it’s size as large as possible because as with most businesses their name and logo are one of their greatest assets . We also enlarged their website address and fit into an existing body contour to the right of that. Below their logo between the driver’s side door and the wheel well opening we list all the product offerings that are Leader Business specialties. Then to the upper right we added the KYOCERA logo – one of the many brands they carry which also provided them with coop funding to assist in paying for the work we did to the van. Since the truck is white, it beautifully offsets the dark font style of all the graphics.
If vehicle vinyl lettering for Southeast MI, is on your list of improvements, we can improve the image of your entire delivery fleet by;
- Make use of branding opportunities. If your line of business requires the frequent use of company vehicles, you can turn the drive time of that “rolling stock” into productive marketing time. Why sit in traffic in a non-descript vehicle when you have the chance to build brand name and awareness amongst all the drivers and pedestrians your vehicles pass throughout the day whether stopped or zipping around town?
- Advertise to a target group. If deliveries frequently take you into office parks, this is where you will find many f your target customers. By having a truck that advertises your products and services, you automatically reach that segment of the business community whose attention you’re trying to grab and who could potentially make up the majority of your future customer base. If you want to leverage your existing advertising and take advantage of your great customer reviews, then it makes sense to add truck graphics to all the vehicles in your fleet whether they’re traveling to Detroit or Monroe, Ann Arbor to Brighton, Troy to Warren, Macomb to Grosse Pointe, MI.
- Inexpensive to install. Customizing your vinyl graphics and having us install them is a lot less expensive than applying an entire vehicle wrap. You can also incorporate digital graphics in your scheme as shown below;
and still achieve some of the benefits of a wrap. And if you’re operating on a tight budget or plan on delaying your wrap for a few years, at less than .35 on a cost per impression basis vehicle graphics is a great solution that is as effective as it is budget-friendly. Since you get at least five years of use out of our expertly installed vinyl graphics and lettering, you do not have to worry about redoing this particular marketing expense for most of the useful life of the vehicle.
There are many options for vehicle graphic but by adding digital graphics to your chosen lettering you can place extra emphasize a particular product or service that you offer. You might even vary your graphics from vehicle to vehicle to appeal to a wide variety of demographics. With vinyl graphics, you are truly in the driver’s seat of your marketing message. Contact us for a free quote today.