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When it comes to vehicle vinyl lettering, Warren, MI, business owners know a thing or two. Plenty of them have already contacted Majestic Sign & Design to get their fleet vehicles or even personal automobiles treated. Customized lettering and logo vinyl graphics turn an otherwise bland work truck into an eye-catching mode of transportation.
Advertise–All the Time!
Almost overnight, a van or truck morphs from being a functional work vehicle into a practical marketing machine. You can still use it as you did before. If you hauled parts, supplies, tools or even freight to your destinations, you can still do so. Yet in addition to being functional for the task at hand, the vehicle pulls double duty as a major spokesperson for your company.
Graphics help sell. Whether you sell flower bouquets or plumbing services, having your van showcase some of your areas of expertise is always a good idea. For example, if a customer has not considered buying a monthly subscription to your flower of the month club, seeing the beauty of the bouquets in decal form might just change her or his mind.- Clever wording does, too. If you have worked long and hard to come up with a clever slogan or catchy phrase, why not have it proudly displayed on your vans? Sometimes it is the phrase or the picture that a consumer remembers. If you market your business online and are sure to include the phrase, there is a good chance that future customers who cannot remember your company name will nevertheless find you because they remember your slogan from reading it on a truck or van.
- Marketing is constant. Vehicle decals and graphics will do their advertising work day and night. Wherever you take your fleet vehicles, your ad message goes as well. No matter how early or how late you are driving around, your message reaches every demographic. When print and other media ads are being drowned out in seasonal advertising campaigns, your message still comes through loud and clear. This is unique to this form of marketing.
Displays stay stylish. When we install the truck lettering, Warren, MI, business owners can expect to get about five years of use out of their marketing messages. Compare this to a print ad that may just last one week or an outdoor furniture advertisement that may be defaced or damaged by the elements in a short month. Due to the durable nature of vinyl lettering, the product continues to look crisp and like new – even after it has been on your vehicles for a month, a year or five years.
There have been plenty of studies proving that just one lettered work vehicle generates between 30,000 and 70,000 impressions per day. When you multiply this by the number of vehicles in your fleet, you get a sizable marketing force that hits the roads every day. Even if you just send the office clerk to the store to replenish the copy paper supply, as long as the staff member takes a lettered vehicle, your marketing message is clearly seen everywhere that the automobile travels. This kind of advertising is difficult to replace or even mimic with any other media approach.
Contact Majestic Sign & Design for a free quote on this amazing marketing tool and be sure to follow us on Facebook!