By If eyes are the window to the soul, storefront windows are a rare glimpse into what a store might hold. They should be surprising, amazing and so eye-catching that a passerby simply cannot help it but enter the store. Of course, changing out store displays is difficult, time-consuming and – if you hire someone to do the work – it gets expensive rather quickly. This is why Majestic Sign & Design is getting a lot of calls for window wraps. They are excellent for advertising, colorful and capable of some change.
Using window wraps for advertising is not a new concept. You see it on cars all the time. Plenty of businesses have begun adding vinyl wraps to their fleet vehicles in an effort to draw attention to their companies. Storefront owners have begun using window graphics and wraps made from the same material for a similar purpose. It is less expensive to add a window wrap than to repeatedly buy or commission props for changing displays. If you are in a business where there are not a lot of display changes, you may be hard-pressed keeping the window displays looking fresh and interesting.
Of course, when designing window wraps for Warren, Michigan, companies, we are careful to maximize the interest of your window while keeping it aesthetically pleasing. Retail consultant Bob Phibbs explains that a window display must tell a story and offer an invitation to passersby at the same time. Majestic understands this marketing philosophy and takes a four-step approach when designing the most effective window wraps possible.
- No clutter. Crisp, clean and well-defined lines make up attractive window wraps. Avoid the danger of putting a cluttered storefront window before an audience that clearly does not appreciate this type of display. Understanding that less can be more, we strive to tell a story with the fewest words possible.
- Themed displays. Many of our clients change their wraps with the seasons. We therefore start with a seasonal theme and then add individual design elements. Our clients appreciate our attention to detail, expert color choices and the overall mood we evoke with our themes. For clients who choose to keep a wrap year-round, we add display modules that can be changed or added to, depending on the season.
- Keeping it at eye level. Did you know that the majority of retailers make a serious mistake when calculating the eye level of the customer? Although it may look great from inside the store, a display frequently falls flat because its focal points are too high or too low. This is not the case with window wraps and graphics. We ensure that the main message it at the perfect eye level height for the majority of customers. Depending on your target audience, we may even add two advertising panes for distinct differences in eye level. This is a favorite marketing tool of toy stores.
- Bold shapes and surprising tales. You do not want to give the customers what they expect or saw when looking at the competition’s window. Instead, you want to surprise them. Draw them in with bold lines and colors. Keep them interested with a marketing message that is not as commonly seen. For example, if you are in the business of selling vacations, do not opt for the same tired window display of palm trees and beaches. Almost everyone does this. Rather, pick a street scene from Paris’ iconic neighborhoods or Venice’s famed canals. Suddenly, your customers can envision themselves standing there.
When you are ready to stand out from the crowd and draw in a large numbers of passersby with your window displays, contact our friendly graphic design experts. We can take your storefront windows from cluttered to wow with little more than cost-effective wraps that are durable and do not disappoint.
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