When it comes to vehicle vinyl lettering, Warren, MI, business owners know a thing or two. Plenty of them have already contacted Majestic Sign & Design to get their fleet vehicles or even personal automobiles treated. Customized lettering and logo vinyl graphics turn an otherwise bland work truck into an eye-catching mode of transportation.
Almost overnight, a van or truck morphs from being a functional work vehicle into a practical marketing machine. You can still use it as you did before. If you hauled parts, supplies, tools or even freight to your destinations, you can still do so. Yet in addition to being functional for the task at hand, the vehicle pulls double duty as a major spokesperson for your company.
... Read MoreThe Outdoor Advertising Association of America (OAAA) has crunched the numbers and reveals the out of home advertising spending of 2012. The lion’s share has gone to billboards whereas transit ads represent a close second. Although street furniture has a strong showing, it is interesting to note that alternative advertising commands a larger share of ad spending. Vehicle wraps fall under this category.
Are Vehicle Wraps an Effective Form of Advertising?
Gauging the return on investment (ROI) is best done by measuring the number of visual impressions the marketing tool receives on a day-to-day basis. Estimates show that the average wrapped vehicle garners between 30,000 and 70,000 impressions per day. The ultimate number of impressions depends on you.