Michigan Sign Blog – Page 4
When it comes to vehicle vinyl lettering, Warren, MI, business owners know a thing or two. Plenty of them have already contacted Majestic Sign & Design to get their fleet vehicles or even personal automobiles treated. Customized lettering and logo vinyl graphics turn an otherwise bland work truck into an eye-catching mode of transportation.
Advertise–All the Time!
Almost overnight, a van or truck morphs from being a functional work vehicle into a practical marketing machine. You can still use it as you did before. If you hauled parts, supplies, tools or even freight to your destinations, you can still do so. Yet in addition to being functional for the task at hand, the vehicle pulls double duty as a major spokesperson for your company.
Graphics help sell. Whether you sell flower bouquets or plumbing services, having your van showcase
The International Sign Association (ISA) identifies illumination as a crucial piece of your signage puzzle. In addition to size and color choice, the light source – as well as its proper positioning – determines whether motorists easily spot your place of business from the road, in the dark or against the backdrop of other commercial signs. Although it is true that there may be municipal limitations placed on the amount of brightness that your sign may generate, there is rarely ever an injunction against the common types of illumination.
It is for these reasons that back lit signs for Warren, MI, are so immensely popular among businesses. Our experts at Majestic Sign & Design frequently get requests from companies in search of the perfect illuminated marker that identifies their businesses for all to see. The technology itself is ... Read More
The lifetime durability of metal plaques has endeared this signage choice to Michigan businesses. Whether you are a service provider or a retailer, there is a good chance that you have been noticing the growing trend of metal signage in your area. If now is the time to look more closely at this information display option, Majestic Sign & Design is here to help.
Recommended Uses for Metal Plaques
There are a wide variety of uses for this signage material. Take for example the need for wayfinding signs. While you could stick with acrylics, metal adds just a bit more sophistication to the mix. If your visitors will traverse the interior of a venue as well as its exterior, you have the option of keeping your displays looking identical by using all-metal signs inside and out.
Renovating a historic ... Read More
The Outdoor Advertising Association of America (OAAA) has crunched the numbers and reveals the out of home advertising spending of 2012. The lion’s share has gone to billboards whereas transit ads represent a close second. Although street furniture has a strong showing, it is interesting to note that alternative advertising commands a larger share of ad spending. Vehicle wraps fall under this category.
Are Vehicle Wraps an Effective Form of Advertising?
Gauging the return on investment (ROI) is best done by measuring the number of visual impressions the marketing tool receives on a day-to-day basis. Estimates show that the average wrapped vehicle garners between 30,000 and 70,000 impressions per day. The ultimate number of impressions depends on you.
- How many fleet vehicles do you intend to wrap? The more automobiles display your marketing message via an exterior vinyl
If eyes are the window to the soul, storefront windows are a rare glimpse into what a store might hold. They should be surprising, amazing and so eye-catching that a passerby simply cannot help it but enter the store. Of course, changing out store displays is difficult, time-consuming and – if you hire someone to do the work – it gets expensive rather quickly. This is why Majestic Sign & Design is getting a lot of calls for window wraps. They are excellent for advertising, colorful and capable of some change.
Using window wraps for advertising is not a new concept. You see it on cars all the time. Plenty of businesses have begun adding vinyl wraps to their fleet vehicles in an effort to draw attention to their companies. Storefront owners have begun using window graphics and wraps made ... Read More
Michigan businesses are ready to upgrade the customers’ experiences inside their commercial venues. Restaurants, retailers and service providers want to add ambiance to their locations while setting the tone for consumers who are ready to spend money. Our friendly staff at Majestic Sign & Design has been getting plenty of inquiries about digital wallpaper for Warren, Michigan business owners. If you are thinking of upgrading your business location as well, here are answers to the most commonly asked questions.
Q: What is the advantage of using digital wallpaper when compared to paint?
A: Before painting walls, you pay for quite a bit of prep work. Nail holes, scuffmarks, grease spots, gouges and other imperfections need to be fixed, sanded down and – in some cases – covered with new surfacing material or textured. Failure to do so creates an imperfect ... Read More
Wayfinding signs are a must-have for the well-run business. Whether you own a Southeast Michigan commercial property, rent a space in a strip mall or run a busy retail outlet, you need to have ample signage that is as functional as it is aesthetically pleasing. Resist the urge to mix and match signs. Another common mistake is the addition of handwritten signs. Not only does this hodgepodge of arrows and pointers get confusing, it also detracts from the professional appearance of your space.
There are plenty of options that are sure to suit any Michigan business.
- Suspended signs. Do you need to point customers to the help desk? Do you want building visitors to have trouble-free access to the cafeteria? Suspended signs are easy to see from anywhere in your venue. These signs are perfect when you utilize an open
With the advent of digital graphics there are many more decisions to make when it comes to having graphics or “wraps” applied to your vehicle. There are 2 types of graphics in use today, digital and vinyl. On the one hand vinyl graphics will deliver truer, deeper colors but their use is limited in delivering gradients often referred to as a “fade” where the color tone of the material “fades” or varies along a range of points throughout the graphic. On the other hand, digital graphics can deliver more muted subtle color combinations that your logo or design theme may rely on whereas vinyl graphics cannot. Fades or gradients are typically an integral part of any vehicle “wrap”. In addition, digital graphics can deliver far more complex color combinations that may be needed throughout the graphics you desire ... Read More
What is a monument sign anyway? A monument sign is a distinctive, unique structure that announces to your customers that they’ve arrived at a “destination” and makes a statement about your business, your office, your city, your street or subdivision of the image of the organization. A monument sign burnishes the image you’re trying to convey.
While monument signs can be “stick built” from scratch using brick and mortar, Majestic Sign specializes in monument signs that are made from molded, expanded polystyrene for the structure, which is then coated with an aromatic fast cure poly-armor that gives it an impact resistant hard coat finish that is virtually indestructible. Once the structure is complete the external surface is molded with 100% aggregate acrylic and coated to create virtually any finish affect you like whether smooth or textured. When finished, the ... Read More