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The International Sign Association (ISA) identifies illumination as a crucial piece of your signage puzzle. In addition to size and color choice, the light source – as well as its proper positioning – determines whether motorists easily spot your place of business from the road, in the dark or against the backdrop of other commercial signs. Although it is true that there may be municipal limitations placed on the amount of brightness that your sign may generate, there is rarely ever an injunction against the common types of illumination.
It is for these reasons that back lit signs for Warren, MI, are so immensely popular among businesses. Our experts at Majestic Sign & Design frequently get requests from companies in search of the perfect illuminated marker that identifies their businesses for all to see. The technology itself is ... Read More
Do I need ADA compliant signs in Warren, MI? This is a common question posed to our signage experts at Majestic Sign & Design. Retailers, office managers and commercial property owners want to follow the law to the letter, but sometimes it can get a little bit confusing. After all, you do not want to face a complaint from a customer.
The Americans with Disabilities Act (ADA) guarantees the civil rights of those with physical limitations. These limitations occasionally make it difficult to enjoy access to buildings and information in the same manner as those do who do not live with the disabilities.
At this time, there are two different signage standards. When the Act first passed in 1990, it set the rules for signs at that time. If you operate a facility that has signage in accordance with official ... Read More
The lifetime durability of metal plaques has endeared this signage choice to Michigan businesses. Whether you are a service provider or a retailer, there is a good chance that you have been noticing the growing trend of metal signage in your area. If now is the time to look more closely at this information display option, Majestic Sign & Design is here to help.
Recommended Uses for Metal Plaques
There are a wide variety of uses for this signage material. Take for example the need for wayfinding signs. While you could stick with acrylics, metal adds just a bit more sophistication to the mix. If your visitors will traverse the interior of a venue as well as its exterior, you have the option of keeping your displays looking identical by using all-metal signs inside and out.
Renovating a historic ... Read More
The Outdoor Advertising Association of America (OAAA) has crunched the numbers and reveals the out of home advertising spending of 2012. The lion’s share has gone to billboards whereas transit ads represent a close second. Although street furniture has a strong showing, it is interesting to note that alternative advertising commands a larger share of ad spending. Vehicle wraps fall under this category.
Are Vehicle Wraps an Effective Form of Advertising?
Gauging the return on investment (ROI) is best done by measuring the number of visual impressions the marketing tool receives on a day-to-day basis. Estimates show that the average wrapped vehicle garners between 30,000 and 70,000 impressions per day. The ultimate number of impressions depends on you.
- How many fleet vehicles do you intend to wrap? The more automobiles display your marketing message via an exterior vinyl
If eyes are the window to the soul, storefront windows are a rare glimpse into what a store might hold. They should be surprising, amazing and so eye-catching that a passerby simply cannot help it but enter the store. Of course, changing out store displays is difficult, time-consuming and – if you hire someone to do the work – it gets expensive rather quickly. This is why Majestic Sign & Design is getting a lot of calls for window wraps. They are excellent for advertising, colorful and capable of some change.
Using window wraps for advertising is not a new concept. You see it on cars all the time. Plenty of businesses have begun adding vinyl wraps to their fleet vehicles in an effort to draw attention to their companies. Storefront owners have begun using window graphics and wraps made ... Read More