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With all of the many different social media sites popping up, it can be confusing for small business owners to know how to use these sites effectively to promote your company and increase sales. Some businesses make the mistake of avoiding the whole social networking scene all together. This is a big mistake that will cause you to lose out to your competitors. Fortunately, Majestic Sign & Design can help you get a leg up on other businesses with social media wall images, graphics, and wall emblems in Warren MI.
Why You Need to Be on Social Media
Word of mouth is still the most important way to increase business. The only difference in the Information Age is that the word of mouth is not over the phone or in person. Instead, people are getting their recommendations from their Facebook friends, Twitter followers, or Yelp reviews. This creates a great opportunity for your business.
On sites like Yelp and Facebook, if you do not create and own your profile, someone else will likely do it for you. These people rarely get it right and can hurt your business. So, you need to own your business’s pages on these sites. Spend a couple minutes each day answering customer concerns or updating your fans with your latest promotions or sales.
When you have a social media presence, you make it easier for customers who really enjoy your services or products to share their enjoyment with their friends. And, according to research, these friends are much more likely to come to you when they need your widget.
If the above does not convince you that your company needs to be on social media, then perhaps some facts will help. Though there is an increase in the number of people making purchases online, the vast majority of retail sales is in brick and mortar stores. Still, a growing majority of people do online research before they buy in person. And, your social media profile often appears high in the search engine results as they are researching.
How You Can Increase Your Social Media Presence
You will best serve your business by letting your current customers know that you are available on the social media sites and by encouraging them to check you out. There are a variety of ways to do this:
- Wall stickers
- Window decals
- Wall graphics
- Vehicle graphics
- Wall decals
Many businesses have “Find us on Facebook” decals near their cash register and on their company vehicles. This is effective. Many people go to Yelp to research businesses. With wall graphics, Warren MI business owners can motivate their satisfied customers to write positive reviews about the company on Yelp. You can make it even easier for your customers to do this with a large QR code (quick response code) wall sticker that they can scan with their smartphone to go directly to the website you want them to visit.
Building your social media presence is vital for keeping your business afloat these days. Wall stickers from Majestic Sign & Design can help you do this. Email or call us today to learn more.
