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If you own or operate a car dealership in Detroit, you are in competitive company. The city has listings for 643 used and 433 new car dealers. Since many of these dealerships also operate service departments, they face competition from the more than 1,710 listed auto repair shops and service stations in the city. What can you do to ensure that buyers and sellers will flock to your Detroit auto dealership? Banners and signs are the answer!
Placing Signage for Maximum Effect
Banners in the showroom, posters in the windows, banners and flags on the outside of the building and – of course – channel letter signage on the building facade are just a few examples of excellent marker placement. The trick here is to invite consumers to come into your showroom and, once they are inside, to check out the special deals, deep discounts and new models that you are selling. Since it is easy to change banners and posters, you can alter the message inside and outside with little more than an exchange of these signs.
Buying Manufacturer Signage is not usually Cost-effective
Automobile manufacturers frequently offer car dealerships the opportunity to purchase prefabricated banners, posters and other signage options. This has two distinct drawbacks.
- Uniformity. Building brand awareness is a key element for staying in business. When you sell a certain car brand and have signage that is identical to the dealership down the road, there is nothing to set you apart from that business. Consumers who may have meant to do business with you might inadvertently head to the competition and buy a car there.
- Expense. Manufacturers usually charge a good deal more for their signs than companies specializing in the manufacture of banners and posters. Majestic Sign & Design offers highly competitive package deals for dealerships. When you are a franchised dealership, we can legally use manufacturers’ logos but add your branding to the mix.
Where Else Should You Place Signage?
We have already revealed that banners, flags, posters and channel letter signs for Detroit auto dealers are a necessity. Yet did you know that some dealerships are failing to take advantage of some great marketing opportunities simply by neglecting vital parts of their business?
- Service department. Customers bring in their vehicles for oil changes, insurance-paid repairs and general tune-ups. This is a great opportunity to advertise the latest models of the cars you specialize in as well as the generous buy-back deals you are currently running. A few well-placed banners and posters communicate effectively with customers who might not be opposed to upgrading their current rides.
- Parts department. Are you running a special on parts? Are you thinking of encouraging motorists to upgrade their rims and tires for a sleeker look? Will you fall in line with other automotive parts retailers that advertise holiday deals? Window decals and graphics are ideal ad materials for these occasions.
- Courtesy vehicle. Do you offer you customers the use of a courtesy vehicle while their ride is being worked on? Does this automobile feature a vinyl wrap? If it does not, you are missing out on advertising your dealership and its service department wherever the customer goes.
Ready to start advertising and marketing your Detroit auto dealership? Contact us for a free quote!
Image credits via Flickr by jm3 / Bernt Rostad / Hugo90