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The Outdoor Advertising Association of America (OAAA) has crunched the numbers and reveals the out of home advertising spending of 2012. The lion’s share has gone to billboards whereas transit ads represent a close second. Although street furniture has a strong showing, it is interesting to note that alternative advertising commands a larger share of ad spending. Vehicle wraps fall under this category.
Are Vehicle Wraps an Effective Form of Advertising?
Gauging the return on investment (ROI) is best done by measuring the number of visual impressions the marketing tool receives on a day-to-day basis. Estimates show that the average wrapped vehicle garners between 30,000 and 70,000 impressions per day. The ultimate number of impressions depends on you.
- How many fleet vehicles do you intend to wrap? The more automobiles display your marketing message via an exterior vinyl ad, the more impressions you will garner.
- How often do your vehicles spend time outside of your garage? If you operate a five-day-a-week type of business, you can only multiply the number of impressions times five. If you use your vans, cars and trucks seven days a week, you naturally will have a much higher ROI.
- Where do your vehicles drive the most? Highway traffic may get you to where you are going faster, but it does not provide motorists the leisure of studying your ads as easily as they would enjoy in city traffic.
Are the Ads Cost-Effective?
The famous “Arbitron Outdoor Study” highlights that “Americans report traveling an average of 302 miles in a vehicle in the past seven days.” When you consider that eight out of ten Americans also report walking in a city in the last seven days, you cannot help but notice that your wrapped vehicles will be viewed by motorists and pedestrians alike.
Since one out of three Americans no longer receives or reads a newspaper, this type of advertising is no longer effective. In addition to the foregoing, folks who travel more in their cars frequently have an income of more than $75,000 a year. More than 70 percent of them own a home. This target demographic can make or break your company’s profit margin.
When compared to the cost of other advertising media, vinyl wraps are a steal. For example, consider that a local television spot that lasts 30 seconds usually comes with a price tag that exceeds $45,000. Although the ad permeates the market, it does not necessarily reach your target audience. Considering that a wrap lasts for about five years and costs only a fraction of this price, you get an amazing ROI.
Working with an Expert in the Field is the Secret Ingredient
Choosing the right vehicle wraps and graphics for Warren, Troy and Grosse Point, Michigan, can be tricky if you are not fully engrossed in the latest local ad trends. When you work with Majestic Sign & Design, you are dealing not only with graphic artists who are on the cutting edge of their craft, but you are also benefiting from the expertise of a thought leader in the field of vehicle marketing. Can you afford not to take advantage of this hot advertising trend?
We make it easy to get a quote–just contact us! Be sure to follow us on Facebook and be sure to bookmark our Signage Blog to stay abreast of everything new in the vehicle graphics and wraps industry.