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Michigan businesses are ready to upgrade the customers’ experiences inside their commercial venues. Restaurants, retailers and service providers want to add ambiance to their locations while setting the tone for consumers who are ready to spend money. Our friendly staff at Majestic Sign & Design has been getting plenty of inquiries about digital wallpaper for Warren, Michigan business owners. If you are thinking of upgrading your business location as well, here are answers to the most commonly asked questions.
Q: What is the advantage of using digital wallpaper when compared to paint?
A: Before painting walls, you pay for quite a bit of prep work. Nail holes, scuffmarks, grease spots, gouges and other imperfections need to be fixed, sanded down and – in some cases – covered with new surfacing material or textured. Failure to do so creates an imperfect surface that shows off the flaws even under a new coat of paint. Wallpaper is far more forgiving. Although holes and big gashes in the walls need to be fixed before applying the material, the little imperfections are hidden away. This can save you a lot of money when you are expanding.
Q: Why should I use customized digital wallpaper when I could just buy a nature scene from the big box home improvement store?
A: The answer is simple: a memorable interior. When you pick the cheap wallpaper that everyone chooses, your retail location looks the same as someone else’s. The nature scenes in the stores are nice – but they do not usually fit your business need to the letter. For example, if you were in the business of selling swimwear, would you not want a beach scene? That said, you could opt to have the beach scene printed on slightly coarse textured paper, which mimics the consistency of the sand. The wow factor of your store’s interior has just gone up!
Q: Is there a marketing advantage to using digital wallpaper?
A: Building brand awareness of your company is something that takes a bit of time. While exterior and interior signage goes a long way toward displaying your company name and logo, the digital wallpaper definitely comes into play as well. For instance, choose colors that match your logo. Any printing should be done in the same typeface that you chose for your signage. Before long, your wallpaper and signs are matching and reinforcing your company’s name and colors.
Q: In addition to branding and standing out from the competition, what else can I accomplish by choosing this kind of wallpaper instead of paint?
A: Set the stage for your customers’ experience. Are you in the business of selling flowers or jewelry? Digital wallpaper that uses muted colors and gorgeous locations may signal romance, which could put your buyers in the mood to spend money. When you want to give your customers something to look at while they wait – maybe you run a restaurant or a service business – an intricate nature or garden scene helps to while away the time. For a tearoom, a Victorian parlor setting is a striking option when it comes to setting the stage for the experience.
As you can see, there are really no downsides to adding digital wallpaper to your location. When you are ready to get on the cutting edge of interior commercial decorating, Majestic can help you create a unique backdrop with high dpi output and many image choices. They make excellent wall graphics for businesses in Warren, MI.
Contact us today, and we’ll gladly come out and do a site evaluation. We then discuss your vision for your location, your budget, take a look at the signage that you might want us to match the wallpaper to and measure the walls. Depending on your merchandise displays and furniture, you may not even need as much wallpaper as you initially thought!
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