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In this project we helped an industrial fastener company “re-image” their fleet of vehicles located in 3 locations throughout the state and also adjusted various signage through their facilities to introduce a more cohesive look . For the vehicles, the challenge was to strip off the current graphics, – some as old as 9 years and apply new material so as to not to leave behind any shadow affect from the prior graphics. The other task was to convince the company that “less was more” in introducing the new logo design to their fleet. As you can see, in the prior design the customer had much more detail than what the new graphics evolved to. To deliver a “cleaner” look we eliminated excessive information like street addresses and phone numbers on each vehicle – which all can be readily accessed via the website-thus saving the valuable advertising space on these “rolling billboards” for the marketing message of the company. For the fleet, the re-images were accomplished in less than 12 hours/vehicle including removal of the old vinyl, thus permitting the company to minimize “downtime” and easily manage the swap-out of their fleet including locations 100 and 300 miles apart. Almost more importantly the re-image was accomplished across 5 unique vehicles creating consistency of look despite the various body styles. Then to finish the re-image we introduced a variety of new signage to numerous conference rooms, reception areas and customer service facilities throughout their corporation as shown below.
